We’ll be posting the videos on our channel within 6 hours of you dropboxing us your terrible commercial and share the link with you to spread the word to all your friends!

A regular staple for the past decade of my life has been the live antics of Saturday Night Live. Their new, almost unheard of but mega talented cast has been delivering one of my favourite seasons to date and tonight did not disappoint. This time, however, it was not the new roles and characters that were getting me all hot & bothered, but rather a throwback we have all been waiting for.

The opening monologue, delivered by frontman of Maroon 5 and judge of The Voice, Adam Levine, a spoof of his own talent competition began to take place as a buzzer rang out and a judge’s seat spun around to reveal Andy Samberg, an SNL alum. As the skit went on two other judges were revealed as Cameron Diaz and Jerry Seinfeld drew roars from the live audience. Personally, all I could think about was Samberg’s presence during the monologue and knew that it could only mean one thing… another SNL digital short. My gut told me with Adam Levine hosting and Kendrick Lamar as the musical guest that I would be seeing the long awaited return of the Lonely Island.

Midway through the broadcast as one skit faded into the next…it was happening…could it be?!

Bright flashes of light reveal four men standing in classic power stances; the kind of power stances you can only dream about, the kind that just haven’t been captured since the days of NSync. It was time, I could feel it in my bones, but this time…was different.

The video opens, Levine eloquently sings the line “YOLO”…heart swoons…Samburg whispers “the battle cry of a generation”. I knew this one would be special, the goosebumps couldn’t lie.

I’ve been hoping for someone to take a stab at YOLO and who better than Samberg and crew. The Lonely Island boys are always hilarious with their lyrics and Levine is straight up flawless on the hook and relentlessly funny throughout. Kendrick Lamar murdered (in a good way) his verse and the beat, sampled from Joy Formidable’s “Whirring” which echoed the theme and feel of the track magnificently.

But, most of all it was the cinematography and editing of the video that told the world that The Lonely Island has just upped the ante. Comedy has the tendency of becoming gimmicky quick and this slapstick style of music video was something I feared wouldn’t catch on as well as it has. Although it’s hard to top Dick in a Box (seriously), somehow the boys managed to outdo themselves.

This was the first time a Lonely Island video looked and felt like it was shot with the direction of a music video veteran. Creative movements and truly beautiful, though subtle choreography, mixed with one of the catchiest songs of the year make this video brilliant. This video has definitely sent the message to anyone making comedy shorts or music videos right now that the bar has officially been lifted. I look forward to seeing what will come next from these gentleman, as well as excited to see what I too can bring to the table knowing now that simply “good enough” isn’t going to make the cut.

Thanks gents.

PS. If you don’t get the Orwell reference in the video it’s your own fault. Read a book.

Over the past couple months, we have been developing and working closely with the TitanFile team to develop a pull based strategy to communicate with their target audience (Lawyers, Doctors, and Business Professionals) in a way that will relate to them on an emotional level. After much though and care, with countless revisions, we boiled it down to two basic principles, security and collaboration. Beyond all the fantastic features that TitanFile has to offer, we wanted to provide the customer with a deep understanding of the significant flaws in the current standard system of collaboration and how Titanfile works to alleviate those deficiencies.

Like with any creative project, the challenges faced both in production and post production made this an incredibly rewarding campaign to work on for us. We want to send a big thanks to the TitanFile team for working with us and looking forward to further collaborations!

GB

Stretch SUV limo + Bearded Men + Dresses + Breezers + Red Scarlet = Shooting of the next Random at Best show.

I was very excited to be on set with the Random at Best crew to shoot yet another very random and very hilarious episode for their online comedy series.

It’s always refreshing to see other peoples styles and collaborate with them to push your boundaries further. It was amazing to learn alternative techniques off a good friend of mine Jon Simo behind the Red Scarlet and over all was one of the best 16 hour shoots I’ve ever been on!

Stop reading and get watching! Go check their channel out here: http://www.youtube.com/randomatbestshow

GB

Thank you to everyone for a great first year! We’re looking forward to creating many more awesome campaigns with you all!

• The average person will spend an estimated 20,160 minutes of their lifetime kissing- thats around two weeks!

GB

We met Saturday morning at the Communitech offices in the Tannery, and spent the day shooting running on Balzac’s coffee and uncut enthusiasm. It was smooth sailing from the onset- what a pleasure working with a team who is all on the same page (right down to pizza toppings)! And a big thanks to our actors who came from out of town to shoot with us!

This was our second shoot with Professional Performance, and just as fun as the first. We were shooting a video advertisement for their Home Healthcare Application, proHealth. We are excited to help get the word out about this innovative mobile solution that certainly will be changing the work of homecare professionals. Anyone who has ever worked in a health care position understands the pressing need for this essential paperless solution.

Keep posted to the website to check out the finished product in the coming weeks!

 http://www.professionalperformance.ca/ 

delicious pizza break from Mon Ami Pizzeria at The Tannery
mmmmmm

Are you interested in seeing more of this behind-the-scenes kind of thing? Comment, Tweet at us, Let us know!

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